Ways to improve your online presence

5 Ways To Enhance Your Online Presence 

1. Build an Email List.

• List Building is the best way to build your online presence. It is very important is to Grow your Email List. An email list enables engagement on a regular basis with both current and potential customers.
• To grow your email list, you can need to have a content creation and management strategy. One strategy is to create a CTA, call-to-action of registering via email, before users get access to desired content (lead magnet).
• Pop-ups or sign ups on websites and social media pages to promote a newsletter, is also an effective way for curating an email list. Besides collecting  emails, newsletters additionally, shows your customers interest in your content.

You can use tools in your content management system (CMS) to create forms, slide-in CTAs, or popups designed to gather email addresses.  

2. Master SEO.

With frequent changes to search algorithms, Search Engine Optimization (SEO) is one of the best tactics to build your online presence.

• The first key to your customers finding you online is to learn and master SEO.
• SEO can be divided into two categories — On-Page SEO, and Off-Site SEO.
• On-Page SEO is all about optimizing webpages to help them rank better during searches. This helps with organic traffic growth for your website.
• The content and strategic placement of exact match keywords on your page title, headers etc. Do keyword research, using tools like Ahref’s Keywords and create educational content that likely matches your customer’s search queries.
• Keep your content simple and readable. Most Americans read at 7th or 8th grade level.  Google looks at user signals like dwell time, time on page etc, to influence your SEO rankings. Be informal and use short sentences with no big words. Use Hemingway as a tool to check your content. 
•  Technical setup of your website also impacts SEO. Does it have a simple URL structuring, and loads quickly. Page speed is an important ranking factor and mobile page speed is a major factor moving forward. Use Google’s Page Speed Insights Tool to check your web page and improve page speed. Additionally, you can use tools like SEO Analyzer.
• Off-Site SEO refers to optimization outside the limits of your website, such as social media marketing, backlinks, guest blogging etc . 

Lastly, if you want to show up on Google, create a Google My Business account, and use Google’s keyword planner.

3. Create Valuable Content Consistently.

• Creating high quality fresh content on a consistent basis that is highly customer centric is the key to building your online presence. It is a win-win activity, since it helps your customer and builds your creditability and online presence as well. 
• Having a good understand of your customer’s dreams, desires, pain points and motivations, helps you create content that speaks directly to your buyers and motivates them to take action and spend more time on your site.  
• Another way to create value online is to be an expert and offer help. You could guest post, respond to comments, or be a guest on a podcast. Be there for your customers. Show up to serve on a regular basis.

4. Social Media Presence And Online Advertising.

Being on Social Media is a must for all business. As of 2019, there are 3.2 Billion users on social media and it is becoming a key tool for reaching your intended audience.

• Social media helps your current customers and prospects to know, like and trust you. 
• Social media is a great way to build credibility, reputation and showcase your brand. Take advantage of social assets to reach out to your target audience and start building relationships with them. 
• A faster solution to building an online presence is through getting paid traffic via online advertising.
• Search engines ads like Google, Yahoo, and Bing help with keyword search rankings.
• Build a social media marketing strategy to get in front of highly targeted audience. Content strategy ads, promoting an offer or subscription on social media platforms like Facebook, Instagram, and YouTube perform very well. 
• Ensure that you decide on what to advertise, what platform is best-suited for what you want to advertise (i.e. has the right audience) to promote. Put out of your advertising efforts where your audience are. If your audience are on Twitter don’t promote on Instagram and vice versa. 

Lastly, show up with authority where your audience are.

5. Automate.

Being omni present is required these days but it is a tedious and long process.

• Automate Processes to get off the content treadmill. For instance, you can schedule your content to go live on your CMS and social media.
• Curate other people’s content. This helps you provide valuable resources for your audience without constantly creating fresh content.
• Plan and schedule your email marketing newsletters in advance, and set up email sign-up forms on your site that pop up automatically.