DREAMS Method: Who’s Your Ideal Customer

Be a DREAMER, Join our Dream Idea Founding Member Launch 

  • Have you ever had an business or product idea to impact the world and generate massive profits?
  • Did you become a victim of the imposter syndrome and never pursued that idea, because fear and doubt shut it down before it was even born?
  • Do you have knowledge and skill to share with the world, but don’t know where to start?
  • Do you have great ideas but lack the confidence to start? Or don’t know how or where to start?
  • Are you a business owner and today’s uncertain market is making you pivot and rethink your business?
  • Do you feel that if you don’t have the time to effectively market your product, idea or business?
TRUST ME! YOU ARE NOT ALONE. 
Its totally possible for your idea to blossom into a business  make an impact on this world. Proper planning and execution can make your Dream a Reality without too much work. This is the perfect time and opportunity for yourself and your business to try something new?

From Passion to Profit,  Without the Overwhelm using the DREAM LAUCH Method

The truth is that for businesses, to get noticed in today’s digitally cluttered world is getting harder.  Search algorithms restrict your visibility while, people are busy and distracted with an attention span of 7 seconds. Yes, that’s lower than the attention span of a gold fish which is 8 seconds. 
Therefore, its important to have an intentional plan and process in place to get your business noticed by ideal customers. Once you get their attention, have a plan in place for the customers to dwell and spend some time engaging with you and your content. Nurturing and serving these clients via engagement will develop relationships that will lead to conversion, sales and profits. Because people buy from people that they know, like and trust.

How to Launch your idea?

Give me a few minutes on this page, and I’ll share the Dream Launch Model… one that will help you achieve your dreams of generating profits from your idea, passion and business while making a positive impact on the world.
 You DON’T Need to do:
Here’s what is NOT required to do:

1️⃣You do NOT need to be a shameless “self-promoter.” No one like people who are brag about themselves all the time. That’s a sure shot way to lose friends, for sure not the way to success.

2️⃣You do NOT need to be a pushy sales person. It’s NOT about showing off the things you have, it’s about serving others with your knowledge and experience. Be elegant, not flashy an salesy.

3️⃣You do NOT have to be an extrovert or a super outgoing person. You just need to be on a mission to solve problems and serve. 

My Promise to you:

I will make two bold claims to you right now. If you follow this plan, it will (1) reduce your risk of failure and (2) fuel and accelerate your growth.
Today is the decision day. Are you ready? Here’s the plan:

The “DREAMS” Method

In this online course, I’ll share a model that will help you achieve your dreams of turning your passion and idea into a successful business. It’s a process that works for ANY business.
This process will help you generate more revenue, impact people, and also accomplish your personal goals (like positive mindset, confidence, and financial freedom).

 

 

WARNING!: This method will NOT bring you overnight success. It WILL require hard work just like all legitimate successful ventures and businesses?
Here’s a step-by-step process, known as the DREAM launch method.

Step 1. Dream Phase

Customer Avataar

 
In the ‘Draw’ phase, you should be able to  Dream: your and your customer’s dream by drawing a story. This dream completely clones your and your customer’s life (think storyboard). Have a fully developed story about what you want and what your customer wants. The story is about your and your customer’s journey from point A to point B, from frustration to fulfillment, from pain to pleasure etc.
DONOT think superficially of monetary gains like expensive car, house, or vacations. Plan to go  deeper and get clarity on your and your clients true and significant, “aspirations, dreams and desires”
 DREAM with your customer. Dream and discover the different phases and important milestones of their journey from point A to B. At each phase and milestone, different desires, aspirations, pains and frustrations may exist. Your solutions for yourself and your dream customer may vary according to the stage and milestone they are at. It very important to Dream and link your Dream to your customers dream, cause your customer could be “You” just a step behind than the current you.

What do you and your dream customer want? What’s your and their deepest motivation? Just like your motivations keeps you going during uncertain and turbulent times. Similarly, nurturing your client’s during their ups and downs is only possible if we know their true motivations and desires. 

What are your and your dream customer’s big dreams? What dreams do you and your dream customer have that are not shared with anyone? Think through your  head and heard. What do you say and what do you want? May be, and most likely is different. Understand you your and your dream customers wants.

What fears do you and your dream customer have? Dreaded imposter syndrome always raises its head. It gets to everyone, believe it or not. Help yourself and your dream customer overcome the imposter syndrome.  The better you know the challenges, the easier it is to solve them.

 

Paint a vision for new business and life, whats possible to achieve? If there were no limitations and road blocks and you were able to reached full potential, what would be possible? Enormous accomplishments? You could easily transform your life, your family’s life, and lives of many others like you, including your dream customer .

Step 2. Research Phase

Research your audience

This is an important stage most people skip. That’s unfortunate, because skipping this phase almost guarantees failure. This phase involves studying your dream customer  AND your competition. Some of the work we’ll be doing in this phase includes finding the answers to important questions, such as:

✅ Dream Customer Avatar research: Who is your dream customer? What are their struggles and frustrations? What solutions do you have for them. Build on top of the Dream phase above. 

Competitor research: Who are your competitors? What are their strengths? Who do they serve? How can you be different? If you analyze your top competitors, what are they focused on and what are they overlooking ?

Step 3. Examine Phase

Examine and Test

This phase involves sending your marketing messages to your dream customer. Examine carefully, how those messages are being absorbed. 

Fail to Learn: Fail fast and fail easy to learn. No one goes from crawling to walking without falling a few times. It is likely that the first few message will not resonate with your dream customer. If your messaging fails to grab attention or increase conversion, that’s OKAY! Examine your messages for potential changes and enhancements.

Run easy tests: Your goal is to run low-friction marketing messaging tests, track the right signals, and refine your message until you find the one that connects.

Step 4. Apply Phase

Apply

Apply the knowledge from the Examine phase to edit and augment your messages.  Make them better, make no-brainer offer. Make sure there is parity and polarity to your message. Add more of what works and edit or remove what doesn’t. 
Apply all the knowledge and wisdom you’ve accumulated in all the phases before. Make a message that resonates.

Talking points: Develop your core message and  talking points. Who are you for? What problem do you solve? What’s your solution?

Your method: Come up with your own “process” or “method.” Some of the most well-known pros have their own methods. For example:

👉Hook, Story ,Offer from Russel Brunson

👉 Compound Effect, Darren Hardy.

👉Atomic Habits, from James Clear

Story Teach Method: Develop stories to teach. Stories come from your experiences and of people around you. Stories help better understand your message. When you weave your message in a story the retention goes up.

Social media strategy: You will also develop your content and social media strategy here. Find out what platform is best suited for you and what type of content to develop. Build your content blueprint and get off the content treadmill.

Step 5. Market Phase

marketing

Most people define their dream customer and start marketing to them. They forget that most of the work in marketing is researching, researching your customer and your messaging. No wonder things don’t work out! There is no marketing without research.
Since you have done proper research, you are ready to build great content and consistently show up to serve your dream customer. 
If you have spent your time right in the phases before the marketing phase, this phase should be easy.  
You know precisely who you want to reach AND their struggles.
You have already researched and examined your message by running tests.
You have developed your talking points and your process.
Now is the time to decide if you will make content for your own platform or someone else’s platform. Some options for other people’s platforms:

Podcasting: Podcasters are always looking for podcast guests? 

Video: Youtube, Instagram Stories , Facebook or a live show, there are many options to choose from.Choose wisely based on where your dream customers are. 

Writing: If you’re gifted writer, there are plenty of well-established online publications waiting for someone with your knowledge.

At this stage use your research to see what your competitors are doing? What platforms are they focusing on? Also check where your dream customers are? Analyze your plan to make sure you stay on the right track.

Bonus Step to fuel your growth

 Synergy Phase

Synergy collaborate

Collaborate to Accelerate: Yes working with others creates synergy that fuels your growth. Work with others, even your competitor to get to the next level.
If you’ve followed the model, you will have gained traction which will naturally present partnership opportunities. In this phase you will:

Build relationships: Identify the right people to collaborate with.

Develop mutual outcomes: Leverage relationships for win-win scenarios.

So, let’s sum up the basic “framework” of this method:

 

 

DREAM: Dream, Research, Examine, Apply and Market. And fuel your DREAMS by Synergizing.
If you follow the DREAM process, you will reduce your risk of failure and greatly increase the chances of success.
Does this sound interesting to you? This is just the tip of the iceberg. 
If you want to learn and effectively apply this method, join my founding member launch ” DREAM Launch”.
This is a one time valuable offer to grow together. because you’re getting detailed access to my tested and refined method for becoming well-known.
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Enrollment is closing in just days.
Learn the details of my proven system and let me help you unlock your DREAMS of becoming well-known.

Here’s What It Does For You

 

Being part of the Dreamer community changes everything. It’s especially important if you currently feel alone like most entrepreneurs in the world. The Dreamer community does not just dream, we learn, take action and keep ourselves and other accountable. 

Business Growth: Imagine what it will be like your dream customer chasing you then you chasing them to sell your product or service. By selling elegantly you will draw people who WANT to be your client or customer and you get to choose who you work with and for how long. 

Imagine having automated sale person working to accelerate your revenue and business 24 x 7.  Imagine the possibilities.

Impact People: Imagine how an idea of “iPhone”, “uber” or “facebook” have impacted peoples lives while financial rewarding the Dreamer. What would it feel like to positively change your customer’s lives? And make more money doing it. Be a dreamer and impact lives with your message, your idea and your solution.  You deserve to be a Dreamer that impact!

Personal growth: Imagine the satisfaction that comes from getting paid for doing what you love and by make a difference in peoples life. The bonus is that it gives you the freedom of lifestyle and opportunities for self growth. 

 

What’s Dream Launch

Dream Launch is a community of dreamers who have ideas they want to take to the market and small business working towards making an impact on people and their revenue.
Its a community and mastermind where growth begins:

Training and Knowledge Sharing:

Collective Problems Solving:

Resource Sharing: full 6-

Opportunities to collaborate and synergize  : module

Mindset and Accountability Coaching: online course,

Tools and Automation: which walks

Community where you belong: you step-by-step through the DREAMS method. Each of the steps in the DREAMS method is a module in the course:

Module #1: Depict: Here you will discover how to create a clear vision of who you want to become (and even more importantly, why you want to become that person).

When you are done with this module, you will have full clarity, you will understand what becoming well-known could do for your business and your life, you will be excited to make your dreams a reality, AND you’ll be prepared for the inevitable roadblocks that will occur.

Module #2: Research: In this critical module you will discover essential techniques that will help you understand who you want to reach, ensuring you succeed down the road. Research has been the secret to my success. It’s my key advantage. You have that same advantage, because I will share all my secrets on this topic.
When you complete the work in this module, you will fully understand the struggles of your ideal audience, which will help you create stronger connections. You will also understand clearly who your competitors are, what makes them amazing, and how you can be different.

Module #3: Experiment: In this module, you will build on your research and create simple experiments that will test your research findings and your audience targeting. When you finish the work in this module, you will have clarity on what messages most resonate with your ideal audience. You will also know where to reach them.

Module #4: Augment: Here you will take the knowledge from your successful experiments and develop them into clear and persuasive talking points that you can use over and over. As a former high-demand copywriter, I will bring unique wisdom to you here. Developing your own proprietary “library” of clear and persuasive talking points helps accelerate your progress. It isn’t magic, but sometimes it feels that way.
When you finish this module, you will have your own talking points, your own method (like my DREAMS method), stories you can tell, and your social and content strategy.

Module #5: Make: In this module you will discover how to make great content and decide which mediums and platforms are ideal for you, including podcasting, writing, video, and speaking. As a top podcaster, owner of a top blog, and owner of a very large conference, I bring unique insights to you here you won’t find anywhere else.
When you finish this module, you will understand how to be a highly desirable content expert that others will seek out, how to tap other people’s platforms, and best practices for content creation.

Module #6: Sync: In this module, you will understand how to build strategic relationships with your peers and competitors so you can take things to the next level. The key to Social Media Examiner’s growth has been this very topic. I will share how to create highly advantageous connections and partnerships with those very people you call competitors.

Just the Facts



WHO: The Becoming Well-Known course is ideal for anyone who is self-employed and has achieved some level of success, but wants to be more well-known. If you are looking for a proven process that will help minimize your risk of failure and speed your path to becoming well-known, this course IS for you. It does not matter what industry you are in.
WHAT: Becoming Well-Known is an online course taught by me (Michael Stelzner). I have been well-known in multiple industries and have coached dozens of people who have become leading experts in their industries. This course will provide you a detailed roadmap of the DREAMS method. You will receive on-demand video training, extensive worksheets, and live Q&A with the instructor (scroll for details). You’ll also get access to an exclusive Facebook group.
WHERE: At your home, office, or favorite coffee shop! You can participate in this course from anywhere, using your computer or mobile device.
WHEN: The course starts Monday, May 4, 2020. It takes place daily until Friday, June 12, 2020. Doesn’t fit with your schedule? Don’t worry—you can participate at your own pace. You’ll have lifetime access to all the materials.
WHY: You’ll be able to achieve your dreams of becoming well-known. Imagine having more financial security, making a bigger impact on the world, becoming more recognized for your work, and being selected to be on podcasts and stages. This is all possible if you follow the steps in this course.
HOW: Simply register below. I’ll email you instructions for your exclusive access to Becoming Well-Known.

Course Details

Here is how the course will be structured:

Video and worksheet training: The training will be delivered via on-demand videos and step-by-step worksheets. Each module will contain multiple lessons with its own videos and worksheets.

Live Sessions: At the end of each week—for the first six weeks—you will participate in a live Q&A , focused on answering your questions about that week’s module.

Audio and transcripts: If you prefer to learn by listening or reading, I will provide audio versions and full transcripts of everything.

Exclusive Facebook group: You will also have access to a private Facebook group that will be actively managed during the first six weeks of the course.

Lifetime access: You will have lifetime access to the course material AND the Facebook group. This means that if I enhance the materials, you will still have access.

I believe the value and possible ROI on this training is enormous. While it could easily justify a $7,000 price tag (or higher), I’m keeping it in a price range that means anyone who really wants this can make it happen: Becoming Well-Known is only $2,000 (and yes, there is a payment plan).
There’s a very good chance that the next time I open enrollment for this program it will be substantially more.
Isn’t it time you follow a proven roadmap, reduce your risk of failure, and get on the road to becoming well-known?
ENROLLMENT DEADLINE: Your last chance to enroll in the Becoming Well-Known course is Friday, June 1=5 , 2020.
08
Days
07
Hours
13
Minutes
37
Seconds
You can make a single payment of $2000 ($400 less than the monthly plan) or you can finance this over 6 convenient monthly payments of $400 (we’ll automatically bill your card).
ONE PAYMENT (SAVE $400) or SIX PAYMENTS

No Risk, Sample-It Guarantee

I want you to know that if you’re not delighted with Becoming Well-Known within the first 14 days of the course start date (by May 17, 2020), then simply ask and we will refund your money and revoke your access, no questions asked. I’ve got your back!

It’s Decision Time

One year from today, you most certainly will arrive! The question is… WHERE?!
If you do what you’ve always done, you’ll stay where you’ve always been.
If you want to arrive somewhere new, it’s time to try something new.
Maybe this is that new thing you need to do. I hope it is.
I look forward to getting to know you, inside Becoming Well-Known.
Warm Regards, Kam Aggarwal
P.S. Still not convinced?

Questions? We have answers…

Q: Where does the course take place and what are the dates?
At your home, office, or favorite coffee shop! You can participate in this course from anywhere, using your computer or mobile device.
The course starts Monday, Jun 8, 2020, and runs daily until Friday, July 24. 
Q: How is this course structured (what’s included)?
  • Video and worksheet training: The training will be delivered via on-demand videos and step-by-step worksheets. Each module will contain multiple lessons with its own videos and worksheets.
  • Live Sessions: At the end of each week—for the first six weeks—you will participate in a live Q&A, focused on answering your questions about that week’s module.
  • Audio and transcripts: If you prefer to learn by listening or reading, we will provide audio versions and full transcripts of everything.
  • Exclusive Facebook group: You will also have access to a private Facebook group that will be actively managed during the six weeks of the course.
  • Lifetime access: You will have lifetime access to the course material AND the Facebook group. This means that if the materials are enhanced, you will still have access.
Q: Are there student, government, group, nonprofit, or military discounts? 
The current price for the Becoming Well Known course is the best and only available rate.
Q: Are there any prerequisites?
The only prerequisite is that you have a dream of becoming well known and are ready to do the work and learn.
Q: Do I need to be a social media expert to take this course?
No, you do not. It will be helpful if you have at least one active social media account, but you do not need to be an expert. 
Q: How long is each module?
Each week will look different. The training will be delivered via on-demand videos and step-by-step worksheets. Each module consists of three to five lessons with its own videos and worksheets.
Q: How much time should I expect to devote to this course?
It will depend on how much time you can devote each week. Most lessons can be completed in an hour, but some require more extensive work that might take extra time (e.g. scheduling interviews or conducting experiments).
Q: Will there be transcripts? 
Yes, transcripts of every lesson will be available upon the release of each session. We will also provide transcripts of the Q&A sessions. These will typically take a week to publish after the conclusion of the live Q&A sessions.
Q: Do you have a sample of the video sessions?
Yes, visit this link to see a sample of the content you’ll experience in the Becoming Well-Known course. 
Q: When will the videos and training worksheets be made available?
The videos and training worksheets will be available at the start of each week, beginning Monday, Jun 8, 2020.
Q: How can I ask questions?
You may ask questions in our private Facebook grou

Ways to improve your online presence

5 Ways To Enhance Your Online Presence 

1. Build an Email List.

  • List Building is the best way to build your online presence. It is very important is to Grow your Email List. An email list enables engagement on a regular basis with both current and potential customers.
  • To grow your email list, you can need to have a content creation and management strategy. One strategy is to create a CTA, call-to-action of registering via email, before users get access to desired content (lead magnet).
  • Pop-ups or sign ups on websites and social media pages to promote a newsletter, is also an effective way for curating an email list. Besides collecting  emails, newsletters additionally, shows your customers interest in your content.

You can use tools in your content management system (CMS) to create forms, slide-in CTAs, or popups designed to gather email addresses.  

2. Master SEO.

With frequent changes to search algorithms, Search Engine Optimization (SEO) is one of the best tactics to build your online presence.

  • The first key to your customers finding you online is to learn and master SEO.
  • SEO can be divided into two categories — On-Page SEO, and Off-Site SEO.
  • On-Page SEO is all about optimizing webpages to help them rank better during searches. This helps with organic traffic growth for your website.
  • The content and strategic placement of exact match keywords on your page title, headers etc. Do keyword research, using tools like Ahref’s Keywords and create educational content that likely matches your customer’s search queries.
  • Keep your content simple and readable. Most Americans read at 7th or 8th grade level.  Google looks at user signals like dwell time, time on page etc, to influence your SEO rankings. Be informal and use short sentences with no big words. Use Hemingway as a tool to check your content. 
  •  Technical setup of your website also impacts SEO. Does it have a simple URL structuring, and loads quickly. Page speed is an important ranking factor and mobile page speed is a major factor moving forward. Use Google’s Page Speed Insights Tool to check your web page and improve page speed. Additionally, you can use tools like SEO Analyzer.
  • Off-Site SEO refers to optimization outside the limits of your website, such as social media marketing, backlinks, guest blogging etc . 

Lastly, if you want to show up on Google, create a Google My Business account, and use Google’s keyword planner.

3. Create Valuable Content Consistently.

  • Creating high quality fresh content on a consistent basis that is highly customer centric is the key to building your online presence. It is a win-win activity, since it helps your customer and builds your creditability and online presence as well. 
  • Having a good understand of your customer’s dreams, desires, pain points and motivations, helps you create content that speaks directly to your buyers and motivates them to take action and spend more time on your site.  
  • Another way to create value online is to be an expert and offer help. You could guest post, respond to comments, or be a guest on a podcast. Be there for your customers. Show up to serve on a regular basis.

4. Social Media Presence And Online Advertising.

Being on Social Media is a must for all business. As of 2019, there are 3.2 Billion users on social media and it is becoming a key tool for reaching your intended audience.

  • Social media helps your current customers and prospects to know, like and trust you. 
  • Social media is a great way to build credibility, reputation and showcase your brand. Take advantage of social assets to reach out to your target audience and start building relationships with them. 
  • A faster solution to building an online presence is through getting paid traffic via online advertising.
  • Search engines ads like Google, Yahoo, and Bing help with keyword search rankings.
  • Build a social media marketing strategy to get in front of highly targeted audience. Content strategy ads, promoting an offer or subscription on social media platforms like Facebook, Instagram, and YouTube perform very well. 
  • Ensure that you decide on what to advertise, what platform is best-suited for what you want to advertise (i.e. has the right audience) to promote. Put out of your advertising efforts where your audience are. If your audience are on Twitter don’t promote on Instagram and vice versa. 

Lastly, show up with authority where your audience are.

5. Automate.

Being omni present is required these days but it is a tedious and long process.

  • Automate Processes to get off the content treadmill. For instance, you can schedule your content to go live on your CMS and social media.
  • Curate other people’s content. This helps you provide valuable resources for your audience without constantly creating fresh content.
  • Plan and schedule your email marketing newsletters in advance, and set up email sign-up forms on your site that pop up automatically.

Smart luggage firms close because of airline battery rules

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Cambridge Analytica starts bankruptcy proceedings in US

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Take the next step to a great career

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Broadband speeds ‘far slower than in ads’

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How VR could bring Glastonbury into your living room

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What happens when your pension fund runs out of money

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